Ensure that your interactions are always relevant and stress-free for your audience. You can send targeted messages to your customers, to increase loyalty and buyer approval. Increased sales: the app helps you recover abandoned carts and increase loyalty among your best shoppers with a variety of in-app marketing features.The benefits of using Rakuten Viber Messaging Solutions solutions are multiple: Around-sales support via Rakuten Viber Chatbots and Business Messages The platform offers a suite of tools for companies of all sizes, from one-on-one customer support to large-scale marketing campaigns. And with Rakuten Viber Chatbots, you can automate conversations with your client, reducing wait times and maximizing conversions. You can connect with your users at different steps of the buying journey, from choosing the product to post-purchase engagement. Rakuten Viber Business Messages offer a more personalized way to communicate with your customers. Reducing cart abandonment with help of Rakuten Viber Business Messages By sending messages directly to consumers’ phones, businesses can cut through the noise and reach people even when they’re on the go. You should always be there for the consumer.Īnd messaging apps are the best way to communicate with your customers with a personalized message and let them know you’re here for them. Support is key and can help you keep the client. Remind clients of sales for items and services they were interested in.Be accessible and available to answer questions in real-time.Offer personalized codes for discounts or free shipping.Follow up with shoppers who abandon their carts.Simplify and optimize the checkout process.There are a lot of reasons why clients don’t finish their orders and there are a few things that can be done to lower the rate of abandonment: For example, Baymard Institute estimates that at least $260 billion worth of all lost orders in the US and EU are recoverable with better checkout conversion rates. Make it easier for customers to purchase on mobile devicesĬart abandonment is a very serious issue that costs companies billions of dollars in under-earned revenues. If people feel like they're being nickel-and-dimed, they're likely to abandon their cart and take their business elsewhere. Last, but not least – the hidden fees.If a website is difficult to navigate or slow to load, people are likely to give up and go somewhere else. This is especially true for newer businesses that just open up. Shoppers are hesitant to hand over their personal and financial information to a website they need to familiarize themselves with. Lack of trust is a huge issue when it comes to online shopping.Three of the biggest reasons are lack of trust, poor user experience, and hidden fees. What are the reasons people are abandoning their purchases on mobile? That means that for every 10 people who add something to their cart on their phone, only 3 of them will actually go through to the checkout. Studies show that on average 80% of mobile shoppers have quit the purchase process. In the US this indicator is 84%, in France – 89%, and it reached 90% in Canada, for all industries.įor certain industries, such as Luxury, Fashion, Mobile Providers, Airlines, and Cruise & Ferry, according to Statista, anywhere between 87 and 98% of carts were abandoned in 2022. For example, in several countries in the EU and North America, in Q2 of 2022, more than 80% of carts created on mobile devices did not result in a purchase. The average rate of quitting the purchase process is high, despite the continuous improvement of eCommerce platforms. Mobile shopping is growing faster than any other channel, but so is cart abandonment. Over 60% of consumers use their smartphones for online shopping, and more than 72% of e-commerce sales happen on a mobile device.
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